on that note
By Gordon Ah Tye, FAHRA
Teleradiology is on the cusp of a major evolution. The whole debate about utilization of
teleradiology services is fascinating. It’s like
watching a new creation: the earth splitting,
molten lava, spewing rocks, and gurgling
new life being formed. Okay, too dramatic
perhaps. But hey, I’m a fan of The Bachelorette, so what do you expect!? In fact, let’s
look at this like Reality Radiology . . .
The bachelors are trying to win over the
bachelorette in this competition. She is
extremely intelligent, multi-specialized in
her work, and earns a very high income.
Her name: Profee Upforgrabs.
The Bachelors are suitors from past and
present. As they pull up in their stretch
limos, let’s get first impressions:
• Bachelor #1: He is a very stable individ-
ual that lives in the Bachelorette’s home
town and has strong relationships with
those who utilize his professional services.
Many in his age bracket work part time
or are retired. He has seen the best of
times and finds himself struggling to
keep long term tenuous partnerships
intact. He wants to keep his investments
in his partnerships strong; however, as
his world is more complex, he struggles
with being a “special” guy. His name:
So who do you think will get the final
rose? Let’s go on individual dates.
Groupo Contracto has been the standard
for many years, and there are generally good
things to say about who he is and the quality
of his work. He routinely lives where he
works, so he can physically be there if customers feel they need him for any service.
However, as Profee Upforgrabs (and bachelorettes just like her nationwide) is expanding
her reach and getting higher end technology,
she requires specialty services that Groupo
struggles to provide. For small rural bachelorettes, it can be even worse. Critical personal issue: The conventional Groupo generates
revenue with volume and there is no incentive to address critical utilization issues that
are important in healthcare reform.
Ossie Reed has been around the scene
for a number of years, supporting the bach-
elorette to relieve the need for her to work
at night. He is torn, though, by the support
role he has played to the bachelorette for
many years. Will he ruin their relationship
by overstepping his boundaries and tread-
ing on her turf? Will he not get a rose
because the more aggressive Allah Replacia
is trying to invade her entire being? He is
stuck between a rock and a hard place. Crit-
ical personal issue: Should he just be who
he is, or should he be more aggressive with
her so he is not left in the dust?
Gordon Ah Tye is director of imaging and radiation
oncology services for Kaweah Delta Health Care
District in Visalia, CA. He holds a bachelor’s degree in
biological sciences from California State University in
Fresno. Ah Tye is a past president of AHRA, received the
AHRA Gold Award in 2001, and received the 2006
Minnie for Most Effective Radiology Administrator of
the year. He may be contacted at firstname.lastname@example.org.