NOVEMBER/DECEMBER 2010 • VOLUME 32: 6
The Quest for a “Winning”
By Beth Ann Vara
This article focuses on the initiatives and first hand experiences in the establishment of a women’s breast center at a not-for-profit, 305 bed, community hospital
located in the highly affluent area of southern Connecticut.
Rethinking Traditional Staffing Models 32
By John J. Aloisio, RT, MPA, PDMC and
Charles G. Winterfeldt, R T, BS
The department of radiology at North Shore University Hospital in Manhasset, NY
redesigned its CT technical staffing model utilizing a data driven shift optimization approach to more effectively align workload with existing technical personnel resources.
59 Instructions for Authors
Competitive Edge: The Art and Science
62 Index to Advertisers
63 The Marketplace
By Kim Longeteig
Building and maintaining brand strategy is an ongoing process. Effort must be
continually made to increase the brand’s perceived value to referrers and
patients, to differentiate the brand from competition, to make and keep brand
promises, and to create customer loyalty.
Managing Patient Safety through NPSGs
and Employee Performance
By Liberty Adair
This article provides on overview of the NPSGs, as well as a detailed look at how
managing employee performance can impact a facility’s adherence, thus improving patient safety.