and services, others in the organization
and of course, the organization itself. 1
He stated that you are not just selling the
customer on the company; you are selling yourself on it. If you are fake, insincere, or dislike your job or the company
you work for, it will show. A company’s
culture needs to be hardwired not only
on the management level, but the individual level as well. Does the pride show?
Employees, including technologists, may
choose to leave, but their loyalty is critical
to a hospital’s ultimate success. 4
Imaging is a lifelong learning profession. Continuing education credits are
a mandate. An awesome technologist
should always continue to grow in the
profession and should realize that these
credits are just the minimum set by the
ARRT. The technologist should continuously seek ways through education to
grow and improve performance and the
inefficiencies around them.
Do your technologists take the lead in
challenging or conflicting situations? An
awesome technologist will not let the
challenges of today become excuses. Using
a quote from Florence Nightingale, “I attribute my success to this—I never gave
or took any excuse.” They will use a “no
excuse” policy. When a person uses this
philosophy, he will pave the way for a more
effective, productive, and profitable future. 1
They will take the lead and figure out a
solution or a possible solution to solving
problems, thus not using excuses. This will
require thinking ahead, anticipating problems, and holding themselves accountable.
We all are challenged to do more with less.
Competence and Confidence
In “The Great Employee Handbook,”
Studer states that great employees are pro-
active about their training. They seek it
out, advocate for it, or find ways to receive
it on their own. The right training helps
them do their jobs better and shows that
they are striving to constantly improve and
prove they are high performers who can
handle whatever is thrown at them. 1
Within a hospital setting, many people
are your “customers.” Anyone you interact with is often considered your customer. The manner in which one treats
customers will make or break an organization. Everyone that you encounter
must be treated with dignity, courtesy,
and respect, but the most important
customers are the patients. An awesome
technologist will be cheerful, empathetic,
will listen to their needs, and will interact
and solicit to meet those needs. Technologists should anticipate needs of others,
including coworkers as well as patients.
One great way to make customers feel
at ease is by using the communication
tool “AIDET” (acknowledge, introduce,
duration, explanation and thank you).
If customers feels at ease, they will trust
you. Trust goes a long way in making or
breaking an organization.
This is another hot topic. We will continue to see payment reductions and all
of us need to look at ways to cut costs.
We will continue to look at efficiencies,
dashboards, and supply initiatives. This
will involve all of us, not just the management staff. At one of the sessions during
the 2012 AHRA Annual Meeting, one
speaker stated, “Imaging utilization is the
key to cost control.” 5 Everyone must do
everything they can to reduce expenses,
not just management.
Are they great citizens? Are they pleasant
and courteous with positive attitudes?
Do they really care and does it show?
Are they passionate with a sense of pride?
They should know why they get up every
day and why they work where they do.
It is important that technologists make
themselves valuable not only to the de-
partment, but to the facility, as well. Do
they provide value? What value do they
bring? According to Fred Lee, “another
word for citizenship is ownership.” 6 An
awesome technologist will take owner-
ship, and thus act responsibly. They will
give up some of their own freedoms for
the successes of the whole. According
to Carlos Vasquez, “We must continue
our efforts to reduce expense, eliminate
duplication, improve quality outcomes,
improve patient care and patient satisfac-
tion.” 3 Most of all, the awesome technolo-
gists will and should make a difference.
They should strive to be 100% commit-
ted to be the best employees that they
can be. Pride shows if they truly care and
are passionate about what they do. One
person can make a key impact and that
person is an awesome technologist.
1Studer Q. The Great Employee Handbook. Fire
Starter Publishing. 2012.
2Krikorian MK. “The Characteristics of a Good
Employee.” Career Planning Associate,
State University of New York College at
Oneonta. Available at: www.rockingham.
htm. Accessed January 7, 2013.
3Administrative Challenges in Radiology—
Interview With Incoming AHRA President
Carlos Vasquez. Radiology Today.
2012; 18( 8) August: 22. Available at: http://
rt0812p22.shtml. Accessed January 7, 2013.
4Lencioni P. The Three Signs of a Miserable Job.
5Canon C. “The Changing Paradigm of Radiology Groups and Hospitals.” AHRA
Annual Meeting and Exposition. Kissimmee, Florida; Gaylord Palms Resort and
Conference Center. August 2012.
6Lee F. If Disney Ran your Hospital. Second
River Healthcare Press. 2004.
Wanda Coker, BHS, CRA, RT(R)(M)(MR) is contributing
as a guest columnist. She is the radiology director at
Shriners Hospital for Children Greenville in Greenville,
SC and can be contacted at firstname.lastname@example.org.