By Debra L. Murphy
Production of Radiology Management begins months before it actually
hits your inboxes and mailboxes. I have been particularly antsy for this
issue to reach you because of two articles. Well, it’s actually two articles
within two articles. Mark Lerner and Ed Yoder, in their regular columns,
discuss other articles they read. They are sure to get you thinking and
hopefully begin an interesting dialogue.
In Mark’s article, “Revolutionary Radiology” (p. 13) he cites an article
about a $150 million gift a pediatric hospital received with the intent of
using it to dramatically change pediatric surgery. The hospital’s president and chief executive said the money could revolutionize not just his
hospital, but also the entire field of pediatric surgery. One hundred and
fifty million dollars. What would your hospital do with that kind of
money? How could it affect medical imaging, as a whole, and not just
your facility? Are there ways to accomplish those things without such a
In Ed’s article “Virtual ICUs and Cheesecake?” (p. 52) he describes
an article published in The New Yorker about a physician going behind
the scenes at a Cheesecake Factory franchise to figure out how they are
so successul at delivering varied items in an acceptable amount of time,
with acceptable quality, and at a reasonable cost (sound familiar?).
Operations in the restaurant industry and healthcare sector may not be
as far apart as you would think. The article says that medicine has long
resisted the productivity revolutions that transformed other industries,
but the new, bigger health systems (“chains”) aim to change this. What
do you think? Big chains thrive because they have buying power, centralize common functions, and adopt and diffuse innovations faster
than they could if they were a bunch of small, independent operations.
How is this true in hospitals? What systemic shifts need to happen?
Will it take a grassroots movement, a big governmental intervention,
I invite you to discuss these very questions with Mark, Ed, and other
AHRA members over on the AHRA Forum: www.ahraonline.org/forum
where we will be opening posts specifically dedicated to these topics.
How else are we going to transform medical imaging, and healthcare,
unless we keep talking and then start doing?
Deb Murphy is AHRA’s publications director. She is editor of Radiology Management and may
be contacted at firstname.lastname@example.org.
The Journal of AHRA: The Association for Medical Imaging Management
January/February 2013 • Volume 35 Number 1
Paul Dubiel, RT(R), MS, FAHRA, CRA
Director of Imaging
Seton Family of Hospitals
AHRA Publications Director
Debra L. Murphy
Cenveo® Publisher Services
AHRA Associate Editor
Gordon Ah Tye,
Director of Imaging
Kaweah Delta Healthcare
Gary Boyd, FAHRA
Chief Executive Officer
Mammoth Lakes, CA
Director Medical Imaging
MSHS, RCC, PCS, FCS,
Coding Strategies, Inc.
Powder Springs, GA
MBA, MHA, RT(R),
Winter Haven Hospital
Winter Haven, FL
Editorial Review Board
Wanda Coker, CRA
Shriners Hospital for Children
Diane T. Dionne, MBA
Director of Radiology
Southern NH Medical Center
LaJuana Dunlap, MBA, BS,
RN, R T (R)
Imaging Services - Assistant Director
Cypress Fairbanks Medical Center Hospital
BSR T(CT)(M), CRA
Director of Clinical Operations
Outpatient Imaging Affiliates
Bruce W. Hammond, CRA,
Executive Vice President
Diagnostic Health Services
Kimlyn N. Queen, CRA, MS
Director of Imaging Services
Marion General Hospital
Jason Scott, MBA, CRA
Director, Imaging Services
Witham Health Services
Elisabeth Yacoback, CRA, BSR T,
Baptist Health Medical Imaging
Little Rock, AR
Radiology Management is published 6 times each year (January, March, May, July, September,
and November) by AHRA. For information on subscriptions, contact: AHRA, 490-B Boston Post
Road, Suite 200, Sudbury, MA 01776; phone (978) 443-7591. For advertising and reprints, contact
M.J. Mrvica Associates, phone (856) 768-9360 or 2 West Taunton Avenue, Berlin, NJ 08009.
Subscriptions: Radiology Management is an official publication of AHRA. The annual subscription is an integral part of the dues for members of the association. The fee for membership in AHRA is
$175.00 a year with a $25 initial application charge. For information on membership, contact AHRA
at the address above. A nonmember subscription rate is available at an annual cost of $100.00 within the
US, $115.00 within Canada, and $135.00 for other foreign countries. A year’s subscription covers the 6
regularly scheduled issues plus any special issues. All nonmember subscriptions must include payment
(payable to AHRA) with the request and should be forwarded to AHRA at the address above.
Change of Addr ess: Notification should be sent to AHRA at the address above.
Copyright © 2013 by AHRA: The Association for Medical Imaging Management.
Contact Radiology Management
M.J. Mrvica Associates, Inc.
2 West Taunton Avenue
Berlin, NJ 08009
Phone: (856) 768-9360
Fax: (856) 753-0064
Debra L. Murphy
490-B Boston Post Road, Suite 200
Sudbury, MA 01776
Phone: (800) 334-2472, (978) 443-7591
Fax: (978) 443-8046
Publication in Radiology Management does not constitute an endorsement of any product, service or
material referred to, nor does publication of an advertisement represent an endorsement by AHRA or
the Journal. All articles and columns represent the viewpoints of the author and are not necessarily
those of the Journal or the Publisher.